We started to work on Gaptuvalnya in a time of uncertainty due to the war. Natalia came to us with a task to jump to a new level and inspire the whole world with Ukrainian cultural clothes — modern vyshyvanka.

Through our clothing, we weave the threads of belonging, illuminating our connections to social, cultural, and political groups. This shared essence embodies the spirit of unity and heritage that resonates through each piece.

We created a strong condensed logotype with Cyrillic-inspired A letter to show the connection with our cultural aspect.

Additionally, we developed a set of icons in a cross-stitch style, reflecting the brand's primary type of embroidery.