Jones is a new-generation Health Start-up with a holistic ecosystem that helps people reduce vaping and smoking. Jones’s team closed a $1.1M pre-seed round just before the official launch.

Founders Caroline and Hilary came to us with a clear vision to create a brand for the Quitting Movement. They wanted to establish a trustworthy identity backed by science. We understood that quitting is a challenging journey people try to avoid, but we believed adding joy could make a significant difference.

In the past century, smoking used to be viewed as a harmless and even helpful habit. However, times have changed, and now we can only recreate this story with a nostalgic vibe. To create a judgment-free mood, we built a visual story with a Neo-Retro Vibe inspired by old-school ads.

Together with Jones, we collaborate on polishing every brand touchpoint to create a cohesive and exceptional brand experience, from small elements like bandanas to website and social media kit.

We blended vintage and modern styles to come up with a unique design code for Jones's identity. To add a touch of elegance, we incorporated fancy ornamented frames.

Jones team closed $1.1M pre-seed round, built an organic community on TikTok of 23.5K followers, 30M+ views, and 4.1M likes, and a beta user group on our app of nearly 1,000 active Quitters.

Our impact is on brand identity part and providing visual support during the launch period.