During the initial rebranding phase, we built a strong packaging design system that ensured consistency across formats. Given the category's nuances, we prioritized a clear, structured layout for effortless readability of essential information.
This system provided a solid foundation for future evolution. While certain elements could change, the core recognizable features remained, ensuring memorability.

Typography layout was non-negotiable. It’s the backbone of Perla’s core identity, with a strict hierarchy that reinforces trust and reliability.

For the beauty line, we decided to reimagine the brand’s iconic shell and pearl motif. In the main supplement range, the shell is geometric and structured; in the beauty line, it transforms—becoming fluid, organic, and ethereal.
This shift symbolizes "imperfect perfection," much like natural pearls and individual beauty. Through multiple brainstorming sessions, we developed a new, transformative shell appearance—softly blurred, as if viewed underwater, yet still unmistakably recognisable. The finishing touch is silver embossing, adding a subtle shimmer that evokes the essence of a pearl. This new look feels elegant, dreamy, and eye-catching on the shelf.

Together with the client’s team, we decided to introduce colorful pills, making each product visually striking and scroll-stopping. To enhance the premium feel, we incorporated a frozen plastic effect, reinforcing the brand’s credibility. While this is a beauty-focused supplement, trustworthiness remains paramount, and every design decision reflects that balance.