At the start, we were tasked with creating a name and identity that would stand out in Warsaw's beauty market, appealing to an upper-middle-class audience with a highly aesthetic standards

Our brand concept for KissKiss draws inspiration from mirrors, an iconic symbol in the beauty industry. Mirrors are more than tools—they represent self-reflection, transformation, and the dual nature of beauty.

This duality shines through in every design element. The mirrored logo visually embodies the concept, while imagery echoes this reflective interplay, duplicating and inverting to create a distinctive visual approach.

Metallic printing effects, inspired by reflective surfaces, enhance the concept by adding depth, elegance, and a tactile element that aligns with the brand’s identity.

The brown and orange color palette creates a strong contrast, combining warmth and vibrancy to reinforce the brand’s bold and refined character.