Founders Samantha and Sandro adhere to a less-is-more philosophy, asserting that the path to healthy skin commences by simplifying one's approach. They've entrusted us with crafting the moral universe, spanning from packaging to website design.

In an oversaturated beauty market, our objective was to capture attention at first glance. Furthermore, we aimed to seamlessly blend a scientifically-backed formula with the tranquil Mediterranean essence, which serves as the brand's inspiration.

We created a minimal and elegant design that seamlessly integrates into an easy-going routine and enhances a modern lifestyle. We worked on Branding, Logotype, Social Media Assets, and Website design to ensure a holistic and finished visual presentation to the audience.

We've developed multiple logo variants to ensure flexibility and consistency across various applications. From vertical and horizontal orientations to a distinct geometric option, our branding evolves and breathes life through these versatile elements.

Moral made a successful debut in the British market and gained prominent features in leading industry media outlets, including Cosmopolitan, Stylist, and Cosmetics Business.