Space “Lift 99”
Perla Helsa is a Ukrainian dietary supplement brand. The company sources top-quality raw materials, makes potent and pure supplements and implements progressive formulas to effectively market their products online.
Client came to us to create a holistic brand, new visual identity and to develop guides for packaging and Instagram communication.
Research has shown that 90% of the brand’s clients are women, who buy products for themselves and their families. They are women of all ages and all life stages which makes for a very diverse audience.
Additionally, the most exciting insight about Perla Helsa woman is that she wants to be many things. We have decided to build brand’s strategy around woman’s ability to be different. So we have sifted down to 5 archetypal female roles: an achiever, a lover, a nurturer, a mystic and a wise. And then designed a brand that encourages woman’s freedom to choose her roles, her ability to transition smoothy between them and her confidence to fulfil any role.
The brand idea was condensed into a tagline — Any day support for Women.
Our task was to create a holistic visual style for all Perla Helsa product lines and in the same time to convey the idea of the diverse roles modern woman takes on. Thus Perla Helsa became a multi-colored vibrant brand with a specific color palette tied to each archetype along with the fixed composition and typographic grid.
• Packaging Lines
• Communication Guide
• Art-director & Brand Designer — Lera Shaposhnikova
• Strategist — Natasha Gubenko
• Junior Designer — Kristina Govorukha
• Photographer — Akim Karpach
• Retoucher — Daria Chervona
• Creative Adviser — Alex Badovsky